Technology Ranks World’s Most Trusted Industry in 2013 – according to the 2013 annual Edelman Trust Barometer.
The 13th annual Edelman Trust Barometer is our largest exploration of trust, to date, and the largest survey of its kind. For 2013, we surveyed more than 31,000 respondents in 26 markets around the world and measured their trust in institutions, industries and leaders.
From the Executive Summary of the 2013 Barometer:
The research confirms the democratizing trend of recent years –the redistribution of influence from traditional authority figures such as CEOs and prime ministers toward employees, peers and people with credentials, including academics and technical experts. A professor or person like yourself is now trusted nearly twice as much as a chief executive or government official. The hierarchies of old are being replaced by more trusted peer-to-peer, horizontal networks of trust.