Marketing tech infographic, 5 meta-trends

 

 

 

 

 

 

 

 

 

5 meta-trends underlying almost all of modern marketing – wonderful infographic of marketing technology firms illustrates one of the five trends.  All the others have good graphics as well.

  1. The great digital migration of marketing (and business).
  2. The convergence of paid, earned, and owned media.
  3. Customer experience as the core of marketing.
  4. Rise of the creative/marketing technologist.
  5. Agile marketing management.

Via David Crow, who describes the above post as “must-read.”

 

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